We took Padstow Christmas Fayre from a new idea to a fully launched event, building the brand, leading marketing and PR, curating the food programme and developing partnerships from the ground up.

Building the brand
We developed a distinctive new identity and tone of voice rooted in Padstow’s harbour, food and festive heritage, creating a consistent brand across digital, print, signage and partner communications.

Marketing & PR
We led the launch campaign across social, email, paid media, print and content, supported by a targeted PR strategy. Local media coverage helped build ownership within the town, while national pitching secured coverage in titles including Good Housekeeping, Prima, Coast and BRITAIN.

Food programme
Food was at the heart of the Fayre. We booked and managed 50 chef demonstrations, featuring names including Rick Stein, Paul Ainsworth, Olly Smith and Emily Scott, alongside a programme of food and drink masterclasses.

Shop & partnerships
We curated the Fayre shop with local makers and producers, while supporting stakeholder relations and sponsorship, creating opportunities that brought together commercial partners, local businesses and charity partners.

The result
The Fayre launched with a strong new identity, a high-profile food programme, national media coverage and thousands of visitors – establishing a new Christmas event for Padstow from a standing start.